Customer Centric Marketing
How small businesses can gain a competitive advantage
by Dan MacInnis
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About the Book
More than ever before being customer centric is the competitive advantage that small businesses need to leverage. This books details examples of how companies are putting customers at the centre of their business models and how this is giving them a distinct growth advantage. Using customer centricity and strategic service design is the future of marketing.
Author website
Features & Details
- Primary Category: Business & Economics
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Project Option: Small Square, 7×7 in, 18×18 cm
# of Pages: 270 - Publish Date: Nov 27, 2013
- Language English
- Keywords customer centricity, customer centric marketing, strategic service design
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About the Creator
MacInnis Marketing
Melbourne Australia
I create marketing plans for small businesses. I work with CEOs and build an integrated sales and marketing strategy.